"In Situ" Content and Music

I don’t normally send emails to bloggers I follow, but when I do, it’s normally to Bob Lefsetz. Maybe it’s the fact that he publishes some of his emails in a “Mailbag” every now and then, maybe it’s his openness and call-to-arms attitude, but whatever the case, when something related to tech and music crosses my mind, I email him. He’s never responded, but it forces me to think through a concept more completely then if I were just ruminating in my own head. Anyways, this particular email was about Fred Wilson’s post about “in situ content,” or content you create entirely in the moment in the cloud, where you’re not creating a file or anything locally, you’re simply creating a link (see the post for details). Here’s my email to Bob:

to: Bob Lefsetz

subj: fred wilson’s “in situ content” post



Was reading Fred Wilson’s post from yesterday about creating “in situ” content, and it got me thinking about what the concept of moving the entire creation process to the cloud means for ownership for artists.

I already “have” millions of songs on spotify, but no files. But what about the artists creating those songs, are they going to be creating in the cloud too, where physicality isn’t even a step, and artists are going from some web-connected interface straight to soundcloud/spotify/something else, immediately available to the world? Today, you can upload the physical file that sits locally on your or your producer’s hard drive, but what does it mean when you never create a file, just a link? Does that change things? Whatever the impact, it’s exciting as hell, thought I’d share.