There’s an interesting series of posts beginning at Fast.Co Design (or whatever they’re wanting it to be called) by Ken Segall, a former creative at Apple’s agency of record TBWA/Chiat/Day, about Simplicity and how it made Apple successful. The second one is up today, and it’s about how Steve Jobs handled meetings, and in particular one meeting when he kicked out a poor marketing executive the author calls Lorrie. It’s interesting in that Steve, despite what you might think about his personality and approach, was quite good at utilizing meetings because he kept them small. So when he looked across the room and saw “Lorrie,” he simply told her she could leave, because she was not needed.
That’s masterful editing. It’s so easy to overcomplicate things, to involve too many people because you think you need them, or they’ll help with one thing or another. But things move so much faster and are so much cleaner when you strip away the fluff; be it a product, a process, or a meeting. Recognizing this fact is one thing, but telling someone to “get out” is another…which is why everyone is not Steve Jobs, and why every company is not Apple.